[{"data":1,"prerenderedAt":799},["ShallowReactive",2],{"blog-article-en-click-collect-restaurant-developer":3,"blog-related-en-click-collect-restaurant-developer":785},{"id":4,"title":5,"body":6,"category":773,"categoryColor":774,"date":775,"description":12,"excerpt":776,"extension":777,"meta":778,"navigation":779,"path":780,"readTime":781,"seo":782,"stem":783,"__hash__":784},"blog\u002Fblog\u002Fen\u002Fclick-collect-restaurant-developer.md","Click & Collect for restaurants: why it’s the most profitable channel",{"type":7,"value":8,"toc":763},"minimark",[9,13,18,21,56,61,73,76,93,96,99,102,105,116,119,129,132,135,138,141,144,147,151,154,159,191,196,222,227,247,252,272,277,297,300,303,306,309,312,338,341,344,347,350,353,356,382,392,395,398,401,405,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,525,528,531,545,548,551,554,557,560,572,575,578,581,584,616,619,622,625,628,631,635,638,658,661,665,668,688,692,708,711,733,736,739,742,745,748,751,754,757,760],[10,11,12],"p",{},"Amidst the delivery platforms that charge 25-35% commission, click & collect is the blind spot that can save your margins. The principle is simple: the customer orders online on your website and comes to pick up their order at the restaurant. No commission, no delivery driver, controlled customer experience.",[14,15,17],"h2",{"id":16},"click-collect-in-practice","Click & Collect in Practice",[10,19,20],{},"Voici comment fonctionne le service de click & collect :",[22,23,24,32,38,44,50],"ol",{},[25,26,27,31],"li",{},[28,29,30],"strong",{},"Commandez en ligne :"," Choisissez les articles que vous souhaitez acheter sur le site web ou l'application du commerçant.",[25,33,34,37],{},[28,35,36],{},"Sélectionnez la collecte :"," Lors du processus de paiement, sélectionnez l'option \"Click & Collect\" ou \"Collecte en magasin\".",[25,39,40,43],{},[28,41,42],{},"Choisissez votre point de collecte :"," Sélectionnez le magasin où vous souhaitez récupérer votre commande.",[25,45,46,49],{},[28,47,48],{},"Suivez votre commande :"," Vous recevrez un e-mail de confirmation avec un numéro de suivi. Vous pourrez suivre l'état de votre commande en ligne.",[25,51,52,55],{},[28,53,54],{},"Récupérez votre commande :"," Rendez-vous au magasin choisi avec votre preuve de commande (e-mail ou numéro de suivi). Présentez-la au personnel du magasin pour récupérer votre commande.",[10,57,58],{},[28,59,60],{},"Conseils importants :",[62,63,64,67,70],"ul",{},[25,65,66],{},"Vérifiez les horaires d'ouverture du magasin avant de vous déplacer.",[25,68,69],{},"Certains commerçants peuvent avoir des délais de retrait spécifiques.",[25,71,72],{},"Conservez votre preuve de commande jusqu'à la récupération de votre commande.",[10,74,75],{},"The flow is minimal:",[22,77,78,81,84,87,90],{},[25,79,80],{},"The client visits your website or app",[25,82,83],{},"He places an order and pays online",[25,85,86],{},"He receives a confirmation with a pickup time",[25,88,89],{},"He comes to the restaurant to pick up the order",[25,91,92],{},"You hand it to him (in person or via a locker)",[10,94,95],{},"No courier, no commission, just your kitchen and your client.",[10,97,98],{},"Why is it so profitable?",[10,100,101],{},"The raw power preserved",[10,103,104],{},"On a delivery order received via Uber Eats:",[62,106,107,110,113],{},[25,108,109],{},"Customer price: 30 €",[25,111,112],{},"Platform commission: 9 € (30 %)",[25,114,115],{},"You receive: 21 €",[10,117,118],{},"On the same order for click & collect via your website:",[62,120,121,123,126],{},[25,122,109],{},[25,124,125],{},"Payment fees (Stripe, for example): 0,75 € (1.5% + 0.25 €)",[25,127,128],{},"You receive: 29,25 €",[10,130,131],{},"Difference: 8.25 € per order, representing a 27% increase in gross margin.",[10,133,134],{},"Out of 1,000 orders per month converted from platforms to click & collect, this represents an additional €8,250 per month in margin.",[10,136,137],{},"No algorithm dependency",[10,139,140],{},"On platforms, your visibility depends on their algorithm. On your direct channel, you control everything: SEO, marketing, and customer experience.",[10,142,143],{},"Direct Client Relationship",[10,145,146],{},"On platforms, you do not own the customer’s identity. When using click & collect via your site, you have their email, phone number, and purchase history. You can build loyalty, communicate, and segment.",[14,148,150],{"id":149},"how-to-set-up-click-collect","How to set up click & collect",[10,152,153],{},"Here's a breakdown of the key steps to implement a successful click & collect service:",[10,155,156],{},[28,157,158],{},"1. Define Your Process:",[62,160,161,167,173,179,185],{},[25,162,163,166],{},[28,164,165],{},"Order Placement:"," How will customers place their orders? (Website, app, phone?)",[25,168,169,172],{},[28,170,171],{},"Notification:"," How will you notify the customer when their order is ready for collection? (Email, SMS, app notification?)",[25,174,175,178],{},[28,176,177],{},"Collection Point:"," Where will the collection take place? (In-store, dedicated collection area, curbside pickup?)",[25,180,181,184],{},[28,182,183],{},"Time Slot Booking:"," Will customers be able to book a specific time slot for collection?",[25,186,187,190],{},[28,188,189],{},"Order Verification:"," How will you verify the customer's identity at the collection point? (Order number, ID, phone number?)",[10,192,193],{},[28,194,195],{},"2. Technology & Systems:",[62,197,198,204,210,216],{},[25,199,200,203],{},[28,201,202],{},"E-commerce Platform:"," Ensure your platform supports click & collect functionality.",[25,205,206,209],{},[28,207,208],{},"Inventory Management:"," Integrate your inventory system to accurately reflect product availability.",[25,211,212,215],{},[28,213,214],{},"Order Management System:"," A robust system to track orders and manage fulfillment.",[25,217,218,221],{},[28,219,220],{},"Communication Tools:"," Email marketing software, SMS gateway, or app notification service.",[10,223,224],{},[28,225,226],{},"3. Staff Training:",[62,228,229,235,241],{},[25,230,231,234],{},[28,232,233],{},"Order Fulfillment:"," Train staff on how to prepare orders for collection.",[25,236,237,240],{},[28,238,239],{},"Customer Service:"," Equip staff to handle customer inquiries and resolve any issues.",[25,242,243,246],{},[28,244,245],{},"Collection Point Procedures:"," Clearly define the steps for customers at the collection point.",[10,248,249],{},[28,250,251],{},"4. Communication & Marketing:",[62,253,254,260,266],{},[25,255,256,259],{},[28,257,258],{},"Promote the Service:"," Let customers know about click & collect through your website, social media, and email marketing.",[25,261,262,265],{},[28,263,264],{},"Clear Instructions:"," Provide clear and concise instructions on how to order and collect.",[25,267,268,271],{},[28,269,270],{},"Highlight Benefits:"," Emphasize the convenience and flexibility of click & collect.",[10,273,274],{},[28,275,276],{},"5. Ongoing Monitoring & Optimization:",[62,278,279,285,291],{},[25,280,281,284],{},[28,282,283],{},"Track Key Metrics:"," Monitor order volume, collection rates, and customer satisfaction.",[25,286,287,290],{},[28,288,289],{},"Gather Feedback:"," Collect customer feedback to identify areas for improvement.",[25,292,293,296],{},[28,294,295],{},"Adapt & Refine:"," Continuously refine your process based on data and feedback.",[10,298,299],{},"Module of your POS",[10,301,302],{},"Most modern POS systems (Zelty, InnovOrder, Lightspeed, Cashpad, Popina) offer an integrated online ordering module. It’s the simplest and most integrated option.",[10,304,305],{},"Advantages: native integration, no double entry, unified management.",[10,307,308],{},"Cost: 30-80 €\u002Fmonth additional, typically.",[10,310,311],{},"Voici une solution spécialisée pour la traduction de documents complexes. Elle prend en compte les nuances du langage, les références culturelles et les spécificités du domaine. Elle est particulièrement adaptée aux documents techniques, juridiques ou médicaux.",[62,313,314,320,326,332],{},[25,315,316,319],{},[28,317,318],{},"Analyse approfondie du contexte :"," La solution analyse le texte source en profondeur pour comprendre le contexte, le ton et l'intention de l'auteur.",[25,321,322,325],{},[28,323,324],{},"Gestion des termes techniques :"," Elle utilise une base de données de termes techniques et de glossaires spécifiques au domaine pour garantir une traduction précise et cohérente.",[25,327,328,331],{},[28,329,330],{},"Adaptation culturelle :"," Elle adapte le texte traduit aux normes culturelles et linguistiques du public cible.",[25,333,334,337],{},[28,335,336],{},"Relecture et correction :"," Le texte traduit est relu et corrigé par des experts linguistiques pour garantir une qualité irréprochable.",[10,339,340],{},"Cette solution est idéale pour les entreprises et les organisations qui ont besoin de traductions de haute qualité pour leurs documents importants.",[10,342,343],{},"Solutions like Owner.com, Storyfy, and Smood Direct specialize in online ordering for restaurants.",[10,345,346],{},"Advantages: often more extensive features (loyalty program, marketing automation).",[10,348,349],{},"Cost: €50-200 per month depending on features.",[10,351,352],{},"Le développement de l'IA est en pleine expansion, et son impact sur la société est de plus en plus palpable.  Il est crucial de comprendre les enjeux éthiques et sociétaux liés à cette technologie.",[10,354,355],{},"Voici quelques points clés à considérer :",[62,357,358,364,370,376],{},[25,359,360,363],{},[28,361,362],{},"Biais algorithmiques :"," Les algorithmes d'IA peuvent reproduire et amplifier les biais présents dans les données sur lesquelles ils sont entraînés.",[25,365,366,369],{},[28,367,368],{},"Confidentialité des données :"," L'utilisation de l'IA soulève des questions importantes concernant la protection des données personnelles.",[25,371,372,375],{},[28,373,374],{},"Impact sur l'emploi :"," L'automatisation induite par l'IA pourrait entraîner des pertes d'emplois dans certains secteurs.",[25,377,378,381],{},[28,379,380],{},"Responsabilité :"," Il est nécessaire de définir clairement les responsabilités en cas d'erreur ou de dommage causé par une IA.",[10,383,384,385],{},"Il est donc essentiel de promouvoir une IA responsable et éthique, en veillant à ce qu'elle soit au service de l'humanité et non l'inverse.  ",[386,387,391],"a",{"href":388,"rel":389},"https:\u002F\u002Fwww.example.com\u002Fai-ethics",[390],"nofollow","Plus d'informations",[10,393,394],{},"Custom website developed by an agency. Relevant only for businesses with a very specific need.",[10,396,397],{},"Advantages: total flexibility.",[10,399,400],{},"Cost: 5,000-50,000 € in initial investment + maintenance.",[14,402,404],{"id":403},"key-elements-of-a-successful-click-collect","Key elements of a successful click & collect",[62,406,407,413,419,425,431,437,443],{},[25,408,409,412],{},[28,410,411],{},"Une communication claire et transparente:"," Informez vos clients de chaque étape du processus, de la commande à la collecte. Soyez transparent sur les délais de livraison et les options de collecte.",[25,414,415,418],{},[28,416,417],{},"Facilité d'utilisation du site web\u002Fapplication:"," Assurez-vous que le processus de commande et de sélection de la collecte est simple et intuitif.",[25,420,421,424],{},[28,422,423],{},"Options de collecte flexibles:"," Proposez une variété d'options de collecte (points relais, magasins, etc.) pour répondre aux besoins de vos clients.",[25,426,427,430],{},[28,428,429],{},"Gestion efficace des stocks:"," Gardez vos stocks à jour pour éviter les déceptions et les annulations.",[25,432,433,436],{},[28,434,435],{},"Expérience client positive en magasin:"," Préparez vos équipes pour accueillir les clients qui viennent chercher leurs commandes et assurez-vous que le processus de collecte est rapide et efficace.",[25,438,439,442],{},[28,440,441],{},"Suivi des performances:"," Analysez les données de vente et de collecte pour identifier les points d'amélioration et optimiser votre stratégie click & collect.",[25,444,445,448],{},[28,446,447],{},"Marketing ciblé:"," Promouvez votre offre click & collect auprès de votre clientèle cible.",[10,450,451],{},"A simple and memorable URL",[10,453,454],{},"Ideally, your main domain name: monrestaurant.fr. Not a cryptic subdomain. The client should be able to type the URL without thinking.",[10,456,457],{},"A smooth journey",[10,459,460],{},"From the homepage to the order confirmation, the customer must be able to order in less than 2 minutes. Too many steps = abandonment.",[10,462,463],{},"An appetizing menu presentation",[10,465,466],{},"Professional photos, sales descriptions, highlighting best-sellers. Like on platforms but without direct competition.",[10,468,469],{},"Clear withdrawal times",[10,471,472],{},"The client chooses their slot (typically 15-minute intervals). The system prevents taking more orders than you can prepare per slot.",[10,474,475],{},"Secure online payment",[10,477,478],{},"Credit card, Apple Pay, Google Pay. No pickup payment (reason for order cancellation).",[10,480,481],{},"Confirmation and reminder",[10,483,484],{},"Immediate confirmation SMS and\u002For email, reminder 15 minutes before the appointment slot.",[10,486,487],{},"Strategies for developing this channel",[10,489,490],{},"Communication in-store",[10,492,493],{},"Here are some key considerations for effective communication within a retail environment:",[62,495,496,502,508,514,520],{},[25,497,498,501],{},[28,499,500],{},"Visual Merchandising:"," Use clear and engaging signage to guide customers and highlight promotions.",[25,503,504,507],{},[28,505,506],{},"Staff Training:"," Ensure employees are knowledgeable about products and can provide helpful assistance.",[25,509,510,513],{},[28,511,512],{},"Point-of-Sale Communication:"," Implement clear and concise messaging at the checkout.",[25,515,516,519],{},[28,517,518],{},"Digital Signage:"," Utilize digital displays to share announcements, promotions, and product information.",[25,521,522,524],{},[28,523,239],{}," Prioritize friendly and responsive customer service interactions.",[10,526,527],{},"Remember, the goal is to create a seamless and informative shopping experience for your customers.",[10,529,530],{},"Your dine-in customers are your best click & collect prospects. Display the online order URL:",[62,532,533,536,539,542],{},[25,534,535],{},"On table sets",[25,537,538],{},"On receipts",[25,540,541],{},"On displays",[25,543,544],{},"On the bill (QR code)",[10,546,547],{},"First command reduction",[10,549,550],{},"-15% on your first online order: a classic but effective lever to convert a brick-and-mortar customer into a digital customer.",[10,552,553],{},"Dedicated Loyalty Program",[10,555,556],{},"Reward click & collect orders more than platform orders. The customer has a direct incentive to prioritize your channel.",[10,558,559],{},"SEO local",[10,561,562,563,567,568,571],{},"When someone searches for \"",[564,565,566],"span",{},"your kitchen"," to go ",[564,569,570],{},"your city","\", you need to appear first on Google. Work on your Google Business Profile and your website SEO.",[10,573,574],{},"Post-delivery communication platform",[10,576,577],{},"Uber Eats and Deliveroo orders are an opportunity for redirection. Drag a flyer \"Next time, order directly on myrestaurant.fr and benefit from -10 %\".",[10,579,580],{},"Your technical infrastructure's role",[10,582,583],{},"It is crucial to understand the role of your technical infrastructure in achieving your business goals. This infrastructure encompasses all the hardware, software, networks, and services that support your operations. Let's break down the key aspects:",[62,585,586,592,598,604,610],{},[25,587,588,591],{},[28,589,590],{},"Reliability:"," A reliable infrastructure ensures your systems are consistently available, minimizing downtime and preventing disruptions to your services.",[25,593,594,597],{},[28,595,596],{},"Scalability:"," Your infrastructure must be able to scale to meet changing demands, whether it's a sudden surge in traffic or the need to onboard new users.",[25,599,600,603],{},[28,601,602],{},"Security:"," Robust security measures are paramount to protect your data and systems from cyber threats.",[25,605,606,609],{},[28,607,608],{},"Performance:"," Optimal performance ensures a smooth and responsive user experience, impacting customer satisfaction and productivity.",[25,611,612,615],{},[28,613,614],{},"Cost-Effectiveness:"," Efficient infrastructure management helps control costs and maximize your return on investment.",[10,617,618],{},"Ultimately, your technical infrastructure is the foundation upon which your business operates. Investing in a well-designed and maintained infrastructure is an investment in your future success.",[10,620,621],{},"To manage click & collect in addition to platforms, your infrastructure must follow:",[10,623,624],{},"Receives all orders (restaurant, click & collect, delivery)\nAggregator (Pepprio): Centralizes platform orders to the POS\nOnline order module: Sends click & collect orders to the POS\nKDS: Receives all orders from the POS, visually distinguishes them",[10,626,627],{},"This integration prevents click & collect from becoming an operational burden for your team. Everything must converge towards the same production flow.",[10,629,630],{},"Measuring Development",[14,632,634],{"id":633},"les-indicateurs-de-développement-humain-idh","Les indicateurs de développement humain (IDH)",[10,636,637],{},"L'IDH est un indicateur composite qui mesure le niveau de développement d'un pays en tenant compte de trois dimensions :",[62,639,640,646,652],{},[25,641,642,645],{},[28,643,644],{},"Espérance de vie :"," Indique la durée moyenne de vie d'une personne née dans ce pays.",[25,647,648,651],{},[28,649,650],{},"Éducation :"," Mesurée par le nombre d'années d'instruction scolaire moyennes et le nombre d'années attendues de scolarité.",[25,653,654,657],{},[28,655,656],{},"Revenu :"," Mesuré par le revenu national brut par habitant.",[10,659,660],{},"L'IDH varie de 0 à 1, avec un score de 1 représentant le plus haut niveau de développement.  Il est souvent utilisé pour comparer le développement entre les pays.",[14,662,664],{"id":663},"autres-indicateurs","Autres indicateurs",[10,666,667],{},"Outre l'IDH, il existe de nombreux autres indicateurs de développement, tels que :",[62,669,670,676,682],{},[25,671,672,675],{},[28,673,674],{},"Indice de pauvreté multidimensionnelle (IPM) :"," Mesure la pauvreté en tenant compte de plusieurs dimensions, telles que la santé, l'éducation et le niveau de vie.",[25,677,678,681],{},[28,679,680],{},"Indice de développement durable (IDS) :"," Prend en compte les aspects économiques, sociaux et environnementaux du développement.",[25,683,684,687],{},[28,685,686],{},"Indice de progrès humain (IPH) :"," Combine l'IDH avec des mesures de l'inégalité et de la fragilité écologique.",[14,689,691],{"id":690},"sources","Sources",[62,693,694,701],{},[25,695,696],{},[386,697,700],{"href":698,"rel":699},"https:\u002F\u002Fwww.undp.org\u002Fcontent\u002Fcedep\u002Ffr\u002Fthemes\u002Fhuman-development-index.html",[390],"UNDP - Human Development Index",[25,702,703],{},[386,704,707],{"href":705,"rel":706},"https:\u002F\u002Fwww.worldbank.org\u002Fen\u002Ftopic\u002Fhumandevelopment",[390],"World Bank - Human Development",[10,709,710],{},"KPIs to track:",[62,712,713,721,724,727,730],{},[25,714,715,716,720],{},"Monthly ",[717,718,719],"em",{},"click & collect"," order volume",[25,722,723],{},"Average basket (often higher than platform delivery)",[25,725,726],{},"Website conversion rate (visitors → orders)",[25,728,729],{},"Repeat rate (how many return within 30 days)",[25,731,732],{},"Channel mix (% click & collect vs. platforms vs. in-store)",[10,734,735],{},"Realistic objective: to increase click & collect from 0% to 15-20% of turnover in 12 months.",[10,737,738],{},"Voici la conclusion :",[10,740,741],{},"Il est important de noter que la recherche sur les effets du changement climatique sur la biodiversité est encore en cours. Cependant, les données actuelles suggèrent que les impacts sont déjà significatifs et qu'ils ne s'amélioreront pas sans des actions urgentes.",[10,743,744],{},"Plus précisément, on observe une augmentation des extinctions d'espèces, une modification des habitats et une perturbation des chaînes alimentaires. Ces changements ont des conséquences directes sur les écosystèmes et sur les populations humaines qui en dépendent.",[10,746,747],{},"Il est donc crucial de mettre en œuvre des stratégies de conservation efficaces, telles que la protection des habitats, la restauration des écosystèmes dégradés et la réduction des émissions de gaz à effet de serre.",[10,749,750],{},"En outre, il est essentiel de sensibiliser le public aux enjeux du changement climatique et de la biodiversité, afin de favoriser l'engagement citoyen et de soutenir les politiques environnementales.",[10,752,753],{},"Enfin, la coopération internationale est indispensable pour relever ce défi mondial.",[10,755,756],{},"Click & collect is an underutilized channel by most restaurants. Yet, the combination of “preserved margins + direct customer relationship” makes it the most profitable channel available.",[10,758,759],{},"Investing in this digital dimension, in parallel with platforms, is a long-term strategy that secures your business against platform dependence and mechanically improves your overall profitability.",[10,761,762],{},"Pepprio integrates with your POS and your click & collect module to give you a unified view of all your channels — it’s the central control panel for your multi-channel business.",{"title":764,"searchDepth":765,"depth":765,"links":766},"",2,[767,768,769,770,771,772],{"id":16,"depth":765,"text":17},{"id":149,"depth":765,"text":150},{"id":403,"depth":765,"text":404},{"id":633,"depth":765,"text":634},{"id":663,"depth":765,"text":664},{"id":690,"depth":765,"text":691},"Strategy","is-danger","2025-06-15",null,"md",{},true,"\u002Fblog\u002Fen\u002Fclick-collect-restaurant-developer","6 min",{"title":5,"description":12},"blog\u002Fen\u002Fclick-collect-restaurant-developer","4YuXcmuYOoIEHLs_qxQz977lqMNnib_7dgDYeq2LSHM",[786,790,795],{"path":787,"title":788,"excerpt":776,"category":773,"categoryColor":774,"date":789,"readTime":781},"\u002Fblog\u002Fen\u002Fautomatisation-cuisine-restaurant-tendances","Automation in the kitchen: where are we in 2025?","2025-02-28",{"path":791,"title":792,"excerpt":776,"category":773,"categoryColor":774,"date":793,"readTime":794},"\u002Fblog\u002Fen\u002Fchecklist-ouverture-restaurant-livraison","Opening your restaurant for delivery: a complete checklist to get off to a good start","2025-04-02","8 min",{"path":796,"title":797,"excerpt":776,"category":773,"categoryColor":774,"date":798,"readTime":781},"\u002Fblog\u002Fen\u002Fconcept-virtuel-marque-livraison","Virtual concepts and brands delivery: creating multiple offers in a single kitchen","2024-10-28",1779579820385]