[{"data":1,"prerenderedAt":366},["ShallowReactive",2],{"blog-article-en-promotions-plateformes-livraison-strategie":3,"blog-locales-promotions-plateformes-livraison-strategie":340,"blog-related-en-promotions-plateformes-livraison-strategie":349},{"id":4,"title":5,"body":6,"category":328,"categoryColor":329,"date":330,"description":331,"extension":332,"meta":333,"navigation":334,"path":335,"readTime":336,"seo":337,"stem":338,"__hash__":339},"blog\u002Fblog\u002Fen\u002Fpromotions-plateformes-livraison-strategie.md","Promotions on delivery platforms: when to use them and how not to lose money",{"type":7,"value":8,"toc":323},"minimark",[9,13,16,69,72,75,78,81,84,87,90,93,96,99,102,140,143,146,149,152,155,158,161,164,167,170,173,176,179,198,201,217,220,223,226,229,240,243,246,249,252,255,258,261,264,267,270,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320],[10,11,12],"p",{},"\"-30% on your order\" is the kind of promotion that drives volume on Uber Eats. But at what cost for your margin? A poorly calculated promotion can make you lose money on every order. Here’s how to use them strategically.",[10,14,15],{},"Types of promotions available:",[17,18,19,27,33,39,45,51,57,63],"ul",{},[20,21,22,26],"li",{},[23,24,25],"strong",{},"Promotions de volume:"," Offres spéciales pour l'achat de grandes quantités.",[20,28,29,32],{},[23,30,31],{},"Promotions d'urgence:"," Offres limitées dans le temps pour stimuler les ventes.",[20,34,35,38],{},[23,36,37],{},"Promotions de fidélité:"," Récompenses pour les clients réguliers.",[20,40,41,44],{},[23,42,43],{},"Promotions croisées:"," Encouragement à acheter des produits complémentaires.",[20,46,47,50],{},[23,48,49],{},"Promotions de saison:"," Offres spéciales en fonction des saisons ou des événements.",[20,52,53,56],{},[23,54,55],{},"Promotions de lancement:"," Offres spéciales pour les nouveaux produits.",[20,58,59,62],{},[23,60,61],{},"Promotions \"achetez un, obtenez un gratuit\":"," Offres \"buy one, get one free\".",[20,64,65,68],{},[23,66,67],{},"Promotions \"réductions progressives\":"," Réductions qui augmentent avec la quantité achetée.",[10,70,71],{},"Global basket discount",[10,73,74],{},"The customer pays X% or Y € less on their entire order. This is the most common promotion. Cost to you: the full discount (in addition to your usual commission).",[10,76,77],{},"Articles offered beyond a threshold",[10,79,80],{},"1 dessert offered upon a €25 order: encourages reaching a minimum basket. Cost: the dessert’s raw materials + potential loss of margin on the unsold dessert.",[10,82,83],{},"New Client Reduction",[10,85,86],{},"Reserved for customers who have never ordered from you before. Pure acquisition. Cost: discount + commission, but with the hope of customer loyalty.",[10,88,89],{},"Reduced shipping costs",[10,91,92],{},"Subsidize part or all of shipping costs. Cost: the subsidy. A powerful lever for customers hesitant due to shipping fees.",[10,94,95],{},"Joint promotion with the platform",[10,97,98],{},"Certain campaigns (e.g., \"Black Friday Uber Eats\") are co-funded by the platform. You pay for part of the discount, and the platform pays for the other part.",[10,100,101],{},"When to activate a promotion",[17,103,104,110,116,122,128,134],{},[20,105,106,109],{},[23,107,108],{},"Avant le lancement :"," Planifiez votre promotion et assurez-vous que votre produit ou service est prêt.",[20,111,112,115],{},[23,113,114],{},"Pendant les périodes de pointe :"," Profitez des périodes de forte demande, comme les soldes, les fêtes, ou les événements spéciaux.",[20,117,118,121],{},[23,119,120],{},"Pour stimuler les ventes en baisse :"," Utilisez une promotion pour relancer les ventes d'un produit qui ne se vend pas bien.",[20,123,124,127],{},[23,125,126],{},"Pour lancer un nouveau produit :"," Annoncez un lancement avec une promotion pour attirer les premiers clients.",[20,129,130,133],{},[23,131,132],{},"Pour fidéliser les clients :"," Offrez une promotion exclusive à vos clients existants pour les encourager à revenir.",[20,135,136,139],{},[23,137,138],{},"Pour éliminer les stocks :"," Utilisez une promotion pour réduire les stocks avant de passer à un nouveau produit.",[10,141,142],{},"During the slow slots",[10,144,145],{},"If your Friday evening is already packed, a promotion will cost you margin without increasing volume (you can't serve more). Conversely, on Tuesday between 3pm and 6pm, a promotion can activate demand that wouldn't exist without an incentive.",[10,147,148],{},"For the launch",[10,150,151],{},"When you activate a new platform or open a new restaurant, a customer acquisition promotion (-20% first order) boosts your start-up and increases your algorithmic visibility.",[10,153,154],{},"For the clearance sale",[10,156,157],{},"If you have inventory to clear out (a product with an approaching expiration date, surplus), a targeted promotion on these items is more profitable than discarding them.",[10,159,160],{},"During seasonal events",[10,162,163],{},"Black Friday, Valentine's Day, Mother's Day, World Cup… Demand peaks are ideal for promotions as customers actively seek deals.",[10,165,166],{},"How to calculate if a promotion is profitable?",[10,168,169],{},"Threshold Profitability Method",[10,171,172],{},"How many additional orders do I need for this promotion to be profitable?",[10,174,175],{},"20% off on your entire menu for one week",[10,177,178],{},"Data:",[17,180,181,184,187,190,193],{},[20,182,183],{},"Usual weekly volume: 200 orders",[20,185,186],{},"Average basket: 25 €",[20,188,189],{},"Gross margin after raw materials: 60% (15 €\u002Forder)",[20,191,192],{},"Platform commission: 30% (7.50 €\u002Forder)",[20,194,195],{},[23,196,197],{},"Usual net margin: 7.50 €\u002Forder",[10,199,200],{},"With the -20% promotion:",[17,202,203,206,209,212],{},[20,204,205],{},"New average basket: €20 (the customer pays €20, you charge €25 to the platform, with a €5 subsidy from your part)",[20,207,208],{},"Gross margin: €15 - €5 = €10",[20,210,211],{},"Commission: 30% of €25 = €7.50",[20,213,214],{},[23,215,216],{},"Net margin per order: €2.50",[10,218,219],{},"To generate the same total margin (1,500 € on 200 orders), you need 600 orders during the promotion (3x the normal volume).",[10,221,222],{},"It’s a threshold rarely achieved with a simple promotion. Conclusion: a -20% discount on everything will likely reduce your margin.",[10,224,225],{},"More sensible approach: targeted promotion",[10,227,228],{},"Instead of a global reduction, target:",[17,230,231,234,237],{},[20,232,233],{},"A specific product to push",[20,235,236],{},"A basket threshold (-10% above €30)",[20,238,239],{},"A time slot (-15% between 2pm and 5pm)",[10,241,242],{},"These targeted promotions generate incremental volume without cannibalizing your regular sales.",[10,244,245],{},"Effective strategies according to objectives",[10,247,248],{},"Objective: acquisition of new clients",[10,250,251],{},"Promotion -20% or -30% reserved for new customers only\nCombined with a well-optimized listing (photos, description) to turn the first order into a habit",[10,253,254],{},"Objective: increase the average basket",[10,256,257],{},"Offers available above a threshold (1 dessert offered with a purchase of 30 € or more)\nReductions on \"add-ons\" (drinks, side dishes)",[10,259,260],{},"Objective: fill the empty slots",[10,262,263],{},"Limited-time promotions (15h-18h during the week)\nVisible only during these time slots",[10,265,266],{},"To launch a new dish",[10,268,269],{},"Temporary discount specifically on this dish\nVisible placement on the menu during the promotion period",[271,272,274],"h2",{"id":273},"common-mistakes","Common Mistakes",[10,276,277],{},"Activate a permanent promotion\nA permanent promotion becomes the \"normal\" price perceived by the customer. You have destroyed your reference price without gaining a marginal advantage.",[10,279,280],{},"Promo without operational preparation",[10,282,283],{},"If the promotion boosts your orders by 50%, can your kitchen keep up? Without preparation (inventory, staff), you generate cancellations that negate the profit.",[10,285,286],{},"Un uncontrolled promotion. Activate a promotion \"to see what happens\" without defining a success metric. Before launching, set: target volume, target margin, evaluation period.",[10,288,289],{},"Stacking promotions\nOn Uber Eats, the customer can stack a restaurant promotion + an Uber Eats promo code. If you don't configure it correctly, you could end up with -50% on some orders.",[10,291,292],{},"The value of a aggregator in promotion management",[10,294,295],{},"With a feed aggregator like Pepprio, you can:",[10,297,298],{},"Measuring the real impact of promotions\nComparing revenue and gross margin before\u002Fduring\u002Fafter the promotion, by platform.",[10,300,301],{},"Coordinate multi-platform promotions\nLaunch the same promotion on Uber Eats, Deliveroo and Just Eat from a central interface. Practical for testing the same message across multiple channels.",[10,303,304],{},"Identify low-performing time slots to boost.\nConsolidated analytics show when your activity is low and suggest time slots where a promotion would have the most impact.",[10,306,307],{},"Calculate profitability by platform\nNot all platforms are equal when it comes to promotions. Some offer co-financing, others don't. Pepprio helps you see where promotional profitability is best.",[10,309,310],{},"Voici la conclusion :",[10,312,313],{},"Il est important de souligner que la recherche a démontré une corrélation significative entre l'utilisation intensive des réseaux sociaux et une augmentation des cas de dépression chez les adolescents.  Les études montrent que l'exposition constante à des images idéalisées, la comparaison sociale et le cyberharcèlement contribuent à ce phénomène.  Il est donc crucial de promouvoir une utilisation consciente et modérée des réseaux sociaux, et d'encourager les jeunes à développer des stratégies d'adaptation saines pour faire face aux pressions sociales.  Des programmes d'éducation et de sensibilisation sont nécessaires pour aider les adolescents à naviguer dans le monde numérique de manière responsable et à protéger leur bien-être mental.  Enfin, il est essentiel d'impliquer les parents, les éducateurs et les professionnels de la santé dans cette démarche afin de créer un environnement favorable à la santé mentale des jeunes.",[10,315,316],{},"Promotions are a powerful—but double-edged—tool. When used effectively, they generate profitable incremental volume. When poorly calibrated, they erode your margin without sustainable gains.",[10,318,319],{},"The golden rule: before activating a promotion, calculate the profitability threshold. During the promotion, measure the actual volume. Afterwards, compare it with the baseline to validate the effect.",[10,321,322],{},"Pepprio provides you with the data to manage your promotions professionally, with a clear view of their impact on your actual margin.",{"title":324,"searchDepth":325,"depth":325,"links":326},"",2,[327],{"id":273,"depth":325,"text":274},"Platforms","is-warning","2025-07-30","Uber Eats and Deliveroo promotions can double your orders – but also wipe out your margin if not managed properly. Complete strategy.","md",{},true,"\u002Fblog\u002Fen\u002Fpromotions-plateformes-livraison-strategie","7 min",{"title":5,"description":331},"blog\u002Fen\u002Fpromotions-plateformes-livraison-strategie","1YQJSXhMc7Cz2a3kgN1s5HNzpRKLCNWu0uGwqqbNNd4",[341,342,343,344,345,346,347,348],"ar","ca","de","en","es","it","fr","pt",[350,355,361],{"path":351,"title":352,"description":353,"category":328,"categoryColor":329,"date":354,"readTime":336},"\u002Fblog\u002Fen\u002Fcomprendre-commissions-deliveroo-restaurant","Understanding Deliveroo Commissions: Structure, Rates, and Negotiation Strategies","30% commission is a lot. But what exactly is paid and how to optimize profitability on Deliveroo? A complete decryption.","2025-10-17",{"path":356,"title":357,"description":358,"category":328,"categoryColor":329,"date":359,"readTime":360},"\u002Fblog\u002Fen\u002Fglovo-restaurant-positionner","Delivery service for restaurants: positioning, target audience, and strategy","Glovo has differentiated itself from other platforms with its multi-product approach. Here’s how to position yourself to get the most out of it.","2025-08-12","6 min",{"path":362,"title":363,"description":364,"category":328,"categoryColor":329,"date":365,"readTime":360},"\u002Fblog\u002Fen\u002Fjust-eat-fonctionnement-restaurant","Just Eat for Restaurants: How it works, conditions and best practices","Just Eat remains a major platform in France. Here's its specific operation, its terms and conditions, and how to maximize your performance.","2025-04-26",1790617971583]