Your Uber Eats and Deliveroo ads: what they cost, what they bring in
Platforms sell sponsored placements and display flattering "attributed" sales. Pepprio tracks your budget, works out the real cost of each order brought in, compares your weeks with and without ads and tells you plainly whether to stop, continue or increase.
Budget and cost per order
Every ad euro set against orders
Budget spent per platform, per week and per time slot, number of orders brought in and cost per order. Pepprio then takes away the commission and the food cost of the dish to show what is left: a €24 sponsored order can leave €6.59 or nothing at all, depending on what the ad cost.
With and without ads
The comparison the platform does not make
Some of the customers "brought" by the ad would have ordered anyway. So Pepprio compares like-for-like weeks, with and without ads: same days, excluding public holidays and events. The difference in orders, not the figure attributed by the platform, is used to judge the ad.
Recommendation
Stop, continue or increase
For each ad, a reasoned recommendation: stop if the cost per order is higher than what the order leaves you, increase if every euro brings in more, wait when there is not enough data. You approve, and Pepprio changes the budget or pauses the ad on the platform.
Què canvia a la pràctica
- Real cost
per order brought in, commission and food cost deducted
- With / without
like-for-like weeks to measure what the ad really adds
- 3 answers
stop, continue or increase, with the calculation
Com funciona
- 01
Your ads
Pepprio reads the active ads on Uber Eats and Deliveroo and their budget.
- 02
Cost per order
Spend, orders brought in and what is left after commission and food cost.
- 03
Weeks compared
Weeks with ads are matched with weeks without, on equivalent days.
- 04
Decision
A recommendation to stop or increase; once you agree, the budget is adjusted on the platform.
Què inclou
- Uber Eats and Deliveroo sponsored ads tracked in one place
- Budget spent per platform, per week and per time slot
- Cost per order brought in
- What is left per order after commission, ad and food cost
- Comparison of weeks with and without ads
- Public holidays and events left out of the comparison
- Recommendation to stop, keep or raise the budget
- Budget change or pause applied after your approval
- Alert if the cost per order goes above your threshold
- Included from Menu Découverte, €59/month
Preguntes freqüents
Are Uber Eats sponsored ads profitable?
It depends on your margin and the time slot. An ad is profitable when what is left on the extra orders is more than it cost. Pepprio works out that amount for each ad and compares weeks with and without.
Why not rely on the sales attributed by the platform?
Because they also count customers who would have ordered without the ad. Comparing equivalent weeks, with and without ads, gives the number of orders really added.
What do I need to provide to get the calculation?
The food cost of your dishes, at least for the best sellers. Without it, Pepprio shows the cost per order and what is left after commission, but not the margin.
Does Pepprio change my budget by itself?
No. Pepprio recommends; the budget change or pause is only applied on the platform after your approval.
Does Pepprio push me to spend more on advertising?
No. Pepprio takes no commission on your ads. When an ad costs more than it brings in, the recommendation is to stop it.
Which plan includes it?
Sponsored ad tracking is included from Menu Découverte, at €59/month.
