On Uber Eats, your restaurant listing is the only point of contact with a potential customer. In a few seconds, they decide to order from you… or scroll to the next restaurant. Optimizing your listing is not a detail – it’s what determines your revenue on the platform.
Understanding the Uber Eats Algorithm
Uber Eats uses a complex algorithm to determine the best delivery options for you. Here's a breakdown of how it works:
1. Order Placement: When you place an order on Uber Eats, the app sends the details to the Uber Eats system.
2. Restaurant Availability: The algorithm first checks which restaurants in your area are open and accepting orders. It considers factors like opening hours and order volume.
3. Driver Availability: Next, it identifies available drivers in your vicinity who are willing to pick up the food.
4. Route Optimization: The algorithm then calculates the most efficient route for the driver to pick up the order from the restaurant and deliver it to you. This takes into account traffic conditions, road closures, and other potential delays.
5. Estimated Delivery Time (EDT): Based on the above factors, the algorithm generates an estimated delivery time. This EDT is constantly updated as the driver progresses through the delivery process.
6. Dynamic Adjustments: The algorithm continuously adjusts the EDT based on real-time conditions. If there's a sudden surge in orders, traffic congestion, or a driver encountering a delay, the EDT will be increased accordingly. Conversely, if conditions improve, the EDT will be reduced.
7. Rider Preferences: Uber Eats also takes into account your preferences, such as preferred delivery methods (e.g., contactless delivery) and any past order history.
8. Matching & Assignment: Finally, the algorithm matches the order with the most suitable driver and assigns them to the delivery.
Key Factors Influencing the Algorithm:
- Distance: The distance between the restaurant and your location is a major factor.
- Traffic: Real-time traffic data is crucial for route optimization.
- Restaurant Speed: How quickly the restaurant can prepare the order.
- Driver Availability: The number of available drivers in the area.
- Order Volume: The overall demand for deliveries.
By constantly analyzing these factors, Uber Eats aims to provide you with the fastest and most reliable delivery experience possible.
Uber Eats ranks restaurants in search results based on several criteria:
Distance vs. the client (obvious logic) Average rating and number of reviews Order acceptance rate Average preparation time Availability (restaurant open or closed) Relevance to the client’s search
You don't have control over the distance, but you do have control over all other criteria. Here's how to optimize them.
Taking care of food photos
2. Pour un résultat optimal, il est essentiel de bien préparer les photos avant de les publier. Voici quelques conseils :
- Lumière : Utilisez une lumière naturelle ou une lumière artificielle douce et uniforme. Évitez la lumière directe du soleil, qui peut créer des ombres dures.
- Composition : Composez votre image de manière à ce que le plat soit le point focal. Utilisez la règle des tiers pour créer une composition équilibrée.
- Netteté : Assurez-vous que votre photo est nette. Utilisez un appareil photo de bonne qualité ou un smartphone avec un bon appareil photo.
- Couleurs : Les couleurs doivent être vibrantes et réalistes.
- Édition : Ajustez les couleurs, la luminosité et le contraste de votre photo pour obtenir le meilleur résultat possible.
3. N'oubliez pas que la qualité des photos est un facteur important pour attirer l'attention sur vos plats.
4. Voici quelques ressources utiles :
This is by far the most impactful element on the conversion rate. A professional photo of a dish can double orders compared to a smartphone photo taken without care.
Recommendations:
- Natural light or diffused lighting
- Close-up framing that shows the texture
- Neutral background (wood, chalkboard, simple tableware)
- Square or landscape format according to Uber Eats constraints
- If you don't have the budget for a professional photographer, tools like Foodzooka or smartphone presets can give good results
First of all, photograph your best-selling dishes. The others can wait.
Working with descriptions
A compelling description makes a measurable difference. Instead of “Burger with fries,” write “Homemade burger with melted cheddar, caramelized onions, and a signature burger sauce, served with fresh fries.”
The elements to mention:
- Product origin (Charolais beef, AOP cheese)
- Preparation method (homemade, ready in a minute, marinated 24h)
- Texture and taste (melty, crispy, spicy)
- Main allergens (to reassure)
- Structure your menu
An poorly structured menu loses customers. Ideally:
- Maximum 6-8 main categories (appetizers, main courses, burgers, desserts, drinks…)
- Maximum 8-12 items per category
- Popular items first in each category
Beyond that, the client is drowning. It’s better to have a concise and clear menu than an exhaustive and confusing one.
Highlighting bestsellers
Uber Eats allows you to mark certain dishes as "Popular." Use this feature to highlight 3-5 items that:
- Have the highest gross margin for you
- Travel well (hold up during delivery)
- Are representative of your style
- Optimize the average ticket with options and add-ons
Additional options and dishes are major drivers of average ticket:
- Paid-for options on main courses (extra cheese, double meat, extra sauce)
- Drink suggestions at the time of ordering
- Featured desserts at the end of the order
A customer who adds €2 to their order is an 8% increase in average order value if their main course is €25.
Maintain a high acceptance rate.
Uber Eats penalizes restaurants that accept less than 95% of orders. To stay above:
- Never forget to accept an order on time (automatic penalty)
- Disable out-of-stock items to avoid having to refuse after acceptance
- If your kitchen is overloaded, extend the preparation time rather than refusing
A aggregator like Pepprio, by centralizing order reception, mechanically improves your acceptance rate.
Reduce the preparation time displayed
Uber Eats takes into account your average preparation time to estimate the total delivery time. The shorter your turnaround time, the more attractive you appear.
Be careful: announcing 10 minutes and delivering in 25 minutes penalizes your score. It’s better to announce 20 minutes and keep the deadline.
Monitor your score and respond to reviews
The average rating is a major ranking factor. To maintain a high rating:
- Take care of product quality (the primary rating factor)
- Take care of packaging (poor packaging = low rating)
- Respond to negative reviews publicly and professionally
- Learn from recurring reviews and fix problems
9. Activate promotions strategically
Uber Eats offers several types of promotions:
- Discounts on the basket (10%, 20%...)
- Items offered above a certain amount
- Reduced delivery fees
Promotions increase orders but reduce margins. Activate them during off-peak hours (3 PM - 6 PM) or to acquire new customers (first order discount).
Managing opening hours precisely
Extending your hours on Uber Eats beyond your actual service may seem appealing (more visibility), but it’s risky: if you receive an order outside of your service, you are obligated to fulfill it. It’s better to have precise and reliable hours.
11. Using Uber Eats Manager Insights
Uber Eats Manager provides valuable data: best-selling items, most active time slots, trends by day of the week. Review this data monthly to adjust your offering.
Centralize the management with a aggregator.
If you’re active on multiple platforms in addition to Uber Eats, a aggregator like Pepprio allows you to manage your Uber Eats orders within a unified stream – without losing the specificity of the platform. You also get consolidated analytics that show you the performance of Uber Eats versus the other channels.
Measuring the impact of optimizations
Do not test everything at once. Modify one variable, wait 2 weeks, compare:
- Number of orders
- Average ticket
- Average rating
- Conversion rate (visits → orders)
This approach allows you to identify what is actually working for your restaurant.
Voici la conclusion :
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Optimizing your Uber Eats profile is an ongoing process, not a one-time action. Restaurants that achieve the best results are those that dedicate 1 to 2 hours per week to analyzing their performance and adjusting their offerings.
With a well-optimized profile and a centralized management system like Pepprio, you can extract the maximum value from your presence on platforms – without letting operational chaos erode your margins.