Aggregators

Order aggregator or platform management agency: which to choose?

Hand your Uber Eats and Deliveroo accounts to an agency or run them yourself with software? How each works, costs and data control compared.

Pepprio 6 min read

When delivery grows, two types of solutions come up: aggregator software, which centralises your platforms so you can run them yourself, and management agencies, which look after your accounts for you. Both meet a real need, but not in the same way.

Two different approaches

Aggregator software brings all your orders (Uber Eats, Deliveroo, Just Eat, Glovo…) onto a single tablet, with a single menu, automatic printing and dashboards. You stay in control: you decide on prices, promotions and opening hours.

A management agency hands your accounts to a team that optimises your presence on the platforms: listings, promotions, ranking, disputes, reports. It generally relies on third-party tools to centralise orders.

Quick comparison

CriterionAggregator softwareManagement agency
Who's in control?YouThe agency
Day-to-day tool (tablet, printing, kitchen)YesNo, relies on third-party tools
CostSubscription, often with published pricingGenerally on quote
Data controlWith youShared with the agency
Time you spend on itA little, every dayLittle, but follow-up needed
Suited toAny restaurant that wants to stay in controlThose who prefer to delegate entirely

When to choose aggregator software

  • You want to stay in control of your platforms, prices and data.
  • Your need is first and foremost operational: fewer tablets, fewer errors, automatic printing, kitchen display.
  • You want a fixed cost known in advance.
  • You run several locations or virtual brands and need a consolidated view.

Software like Pepprio often adds building blocks an agency doesn't provide: POS, kitchen display, customer kiosk, commission-free direct ordering site, automatic dispute tracking.

When an agency can make sense

  • You have neither the time nor the inclination to deal with the platforms.
  • You want intensive marketing support (promotions, ranking, listings).
  • You're willing to share access to your accounts and pay for a service on quote.

Are the two compatible?

Yes. Many restaurants use software for operations and occasionally call on outside support for marketing. The software centralises orders and data; the support builds on it. What matters is staying the owner of your data and your access.

Questions to ask before choosing

  1. Who keeps control of my platform accounts?
  2. Is the price fixed, published, or on quote? Is there a commission on my revenue?
  3. What's included day to day: tablet, printing, kitchen display, POS?
  4. How are disputes and refunds tracked?
  5. Can I stop easily and get my data back?

To compare the solutions on the market point by point, see our comparisons, including Pepprio vs Savour, agency or software.

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